Describe the product strategy based on the most current company and
product vision and roadmap. If the company does not have a separate
document describing the product strategy, this section of the MRD can
fill that purpose.
Note: When and if the company produces a more detailed product strategy document, this section may be omitted.
Product Strategy & Direction
Describe the product strategy for the expected product releases over
the next 24 months. Provide rationalization for the multiple releases
and explain the relationship each expected release has to each other.
Product Line Positioning Statement
Provide a positioning statement--a single sentence or short paragraph
that summarizes the positioning strategy for a product line. Its use is
for internal purposes only (this is not a tagline or a message to be
used verbatim with customers and prospects). The positioning statement
is a tool used to align the product team with a commonly understood and
accepted umbrella positioning strategy for the product line.
To |
[Target Market Segment] |
the |
[Product Family Name] |
is the one |
[Product Category] |
that |
[Key Benefit(s)] |
unlike |
[Competitive Differentiator] |
Note: This Positioning Statement for the product line should not
change from release to release. It should be broad enough to describe
the consistent value that will be delivered to the customer throughout
the span of this MRD.
High-Level Pricing and Licensing Strategy
Summarize the pricing and licensing strategy for the product family. |