Describe the market requirements that are critical for successfully
addressing the market problem. This section will guide the development
of the product requirements in the PRD.
Key Product Capabilities
Provide a list of the product capabilities required of the solution. Write each requirement separately in its own table.
REQUIREMENT |
DESCRIPTION |
Marketing Identifier |
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Name |
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Directive |
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Rationales |
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Affected Users |
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Business Oriented Use Case |
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Buying Criterion |
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Differentiator |
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Performance Requirements
List the quantitative and qualitative demands placed by the user on the
solution. These requirements reflect the need for certain levels of
speed, usability, capacity, and scalability. These requirements are
sometimes referred to as non-functional requirements.
Internationalization Requirements
List the language and cultural demands placed by the user on the
solution. These requirements reflect the need to tailor the solution to
the nuances imposed by different global markets. These requirements
impact the solution’s design so that it accommodates cultural diverse
markets.
Documentation Requirements
List the written support demands placed by the user on the solution.
What types of post-purchase product documentation are required?
Distribution (Routes to Market) Requirements
List the market requirements that are based on implications that affect
the solution’s distribution channels. These requirements include
elements such as regulatory barriers, legal restrictions, and
licensing.
Miscellaneous Market Requirements
List all requirements not covered in earlier sections.
Market Requirements Summary Prioritization Table
In the table below, list the prioritized requirements, as recommended
by the product team. This table can act as a quick reference guide to
the full market requirements data.
CATEGORY |
PRIORITY |
IDENTIFIER |
NAME |
DIRECTIVE |
RATIONALE |
USER |
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