5. Market Requirements

Describe the market requirements that are critical for successfully addressing the market problem. This section will guide the development of the product requirements in the PRD.

Key Product Capabilities

Provide a list of the product capabilities required of the solution. Write each requirement separately in its own table.

REQUIREMENT DESCRIPTION
Marketing Identifier
Name
Directive
Rationales
Affected Users
Business Oriented Use Case
Buying Criterion
 Differentiator

Performance Requirements

List the quantitative and qualitative demands placed by the user on the solution. These requirements reflect the need for certain levels of speed, usability, capacity, and scalability. These requirements are sometimes referred to as non-functional requirements.

Internationalization Requirements

List the language and cultural demands placed by the user on the solution. These requirements reflect the need to tailor the solution to the nuances imposed by different global markets. These requirements impact the solution’s design so that it accommodates cultural diverse markets.

Documentation Requirements

List the written support demands placed by the user on the solution. What types of post-purchase product documentation are required?

Distribution (Routes to Market) Requirements

List the market requirements that are based on implications that affect the solution’s distribution channels. These requirements include elements such as regulatory barriers, legal restrictions, and licensing.

Miscellaneous Market Requirements

List all requirements not covered in earlier sections.

Market Requirements Summary Prioritization Table

In the table below, list the prioritized requirements, as recommended by the product team. This table can act as a quick reference guide to the full market requirements data.

CATEGORY PRIORITY IDENTIFIER NAME DIRECTIVE RATIONALE USER
             
             
             
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