Describe the range of competing products that have similar applications
to your product. Include products that are not similar or are not
direct competitors to your product, but that are used to perform the
same functions as your product. Summarize the competitive landscape
using SWOT analysis ( Strengths, Weaknesses, Opportunities, and Threats) in the following table.
COMPETITIVE PRODUCT |
MARKET SHARE/DOMINANCE |
STRENGTHS |
WEAKNESSES |
OPPORTUNITIES |
THREATS |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Trends Impacting the Competitive Landscape
List and describe influential trends in the target market. Trends may
include any technological, economic, and political factors that may
shift the market share of the company or any primary competitor.
Time Constraints
Describe any time constraints affecting the company’s introduction of
the solution to the market, such as seasonal restrictions, competition,
technological obsolescence, or major events. How will the timing of the
introduction of the product affect the competition? |