Describe the market problem and resulting market opportunity.
Business Objective
Describe the product’s strategic purpose and how it helps meet the
company’s long-term business objective (e.g., Will the product
demonstrate new technology or penetrate new markets).
Clearly quantify and substantiate the market opportunity.
Market Problem
Keeping the customer’s perspective in mind, identify and justify any
market challenges that exist in the marketplace that require change.
List the customer pain points that your product or service can
alleviate.
Market Solutions Available Today
Indicate how customers currently handle the pain points listed in the section above; explain how, why, where, and when they remain unsatisfied.
Summarize primary competitive solutions as well as internal home-grown
solutions.
Value and Benefits to Customers
Describe the value proposition and list the primary benefits for
customers from your product or service. Explain how and why the
company’s solutions are (or will be) better and different than other
solutions currently available. |